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Lane Crawford invites top talent to join.

Key Accountabilities:

In addition to following Lane Crawford’s policies and procedures, key accountabilities include, but are not limited to:


Product Copy Editing, Writing and Information Upload

  • To ensure the team produces clear, concise and accurate product copies for the weekly uploads
  • To ensure the copies reflect the aim, value, Lane Crawford style and tone of each business units
  • To meet daily, weekly and seasonal targets with regards to the Product Copywriting aspect of studio process
  • To deliver strong detail information against product offering in correct fashion technical terms
  • To cross-check Brand Profiles every season to ensure the unique selling points of Lane Crawford products are clearly communicated to the customers
  • To ensure product measurements are taken across full product offering in a time-efficient manner prior to upload to our online site
  • To enter relevant additional product details from upload perspective
  • To carry out regular checks on all copies in weekly uploads to live site
  • Ability to create and maintain ‘Lane Crawford Style’/key word index/Product Copywriting Guideline documents
  • To work with other members of the Product Copywriting team once information has been uploaded to make sure final assets are correct
  • To organise/store files in logical formats


 Industry Insight, Planning, Collaboration and Communication

  • To keep abreast of industry, competitor and market trends, and develop strategies to drive the team towards newness
  • To coach the team and share fashion and brand knowledge in relation to key trends and the Lane Crawford open to buy (OTB)
  • To build relationship and workflow process with Styling team to obtain regular update on product specifics such as garment fit, etc.
  • To build relationship and align on the work process with Customer Care Centre to ensure any relevant customer feedback is addressed within the copies
  • To liaise, organise, and be the contact person for the team for projects
  • To support and work with other team members to ensure holistic tone and delivery across both languages
  • To work on ad hoc projects as and when required
  • To communicate regularly with immediate manager to address issues and developments on a timely manner
  • To collaborate with other Lane Crawford teams across Online Retail, including but not limited to: Customer Relationship Management, Central Buying Office to achieving the company goals


At Lane Crawford we support our employees with a range of benefits reflecting the importance we place on the well being of our staff. In addition to a competitive salary, discretionary bonus, annual leave, provident fund, medical and dental coverage and staff purchase privileges,  we provide shuttle buses to the Company Head Office, various social recreation activities, Staff Assistance Programme, best in-class training and development and regional work opportunities for the right candidate.


All information provided will be treated in strict confidence and used for recruitment purposes only

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