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Lane Crawford invites top talent to join.

Key Accountabilities:

In addition to following Lane Crawford’s policies and procedures, key accountabilities include, but are not limited to:


Product Copywriting

  • To produce clear, concise and accurate product copies for the weekly uploads
  • To demonstrate strong fashion and brand knowledge in relation to key trends and the Lane Crawford open to buy (OTB)
  • To deliver strong detail information against product offering in correct technical terms
  • To meet daily, weekly and seasonal targets with regards to the Product Copywriting aspect of studio process
  • To build relationship and workflow process with Styling team to keep up to product information, such as garment fit, etc.
  • To build relationship and process with Customer Care Center and Sales and Services to ensure any relevant customer feedback is addressed within the copies
  • To support and work with other Product Copywriters to ensure holistic tone and delivery
  • To communicate regularly with supervisor to address issues and developments
  • To work on ad hoc projects if required


Information Upload

  • To ensure uploads are 100% accurate
  • To carry out relevant upload of product copies in a timely manner in order to achieve upload expectations on a daily basis
  • To enter relevant additional product details from upload perspective.
  • To carry out checks across all copy in weekly uploads to live site.


Research and Organization

  • To carry out research around fashion technical terms and language, making sure this is communicated within writing where necessary
  • To maintain key word style index and upkeep Product Copywriting guidelines to ensure consistency in writing and tone
  • To store and organize all product copywriting in logical file formats
  • To conduct research on eCommerce competitors and develop ideas around product offering that could contribute towards business objectives and KPIs, such as sales and full price sell-thru
  • To consistently review and suggest possible system enhancements to provide greater efficiency to current practices



At Lane Crawford we support our employees with a range of benefits reflecting the importance we place on the well being of our staff. In addition to a competitive salary, discretionary bonus, annual leave, provident fund, medical and dental coverage and staff purchase privileges,  we provide shuttle buses to the Company Head Office, various social recreation activities, Staff Assistance Programme, best in-class training and development and regional work opportunities for the right candidate.


All information provided will be treated in strict confidence and used for recruitment purposes only

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