About the job

Lane Crawford is an internationally renowned luxury department store with over 175 years of success, delivering an exceptional and eclectic product curation with dynamic Asian spirit and values. As a Senior Communications Executive, you will work closely with the Head of Communications to craft and implement effective communication strategies that elevate our brand presence.

The Role 

• Collaborate with the Head of Communications to develop measurement strategies for PR campaigns.
• Build strong relationships with media contacts, editors, and influencers; create press materials.
• Craft compelling narratives aligned with brand values for target audiences.
• Work with the Creative Services team to produce impactful marketing materials.
• Align PR efforts with digital marketing and social media campaigns for greater reach.
• Oversee high-profile events and launches to enhance brand identity and stakeholder engagement.
• Monitor industry trends and mentor junior team members to foster a collaborative environment.

The Ideal Candidate

• Bachelor’s degree in marketing, Communications, Public Relations, or related disciplines.
• Minimum of 4-5 years in public relations, preferably within luxury retail or related industries.
• Previous experience in luxury fashion brands or PR agencies is advantageous.
• Strong written and verbal communication skills in both English and Chinese.
• Ability to multitask and manage multiple projects concurrently.
• Passion for luxury brands and fashion.
• Flexible, adaptive and able to deliver with a tight deadline

Benefits

At Lane Crawford you work hard and play hard while we take care of your wellbeing. Your annual holiday leave is supplemented by special leave for birthday and work anniversaries, time off to celebrate key holidays and Summer Fridays. Our enhanced medical, dental, pension benefits and life insurance give you peace of mind. And it’s true, that all our permanent staff can enjoy staff discount and visit our legendary staff sales! You can develop your skills and knowledge on the job supported by curated learning experiences at The Academy, and have the opportunity to work with, and be exposed to, a team of internationally minded professionals who will support and stretch your career development. We offer staff wellness programmes to nurture mind, body and spirit in our head office and stores. We treasure opportunities to come together, whether it’s at an office Happy Hour, networking in the "Gin Den" or our Talk of The Town Staff Parties.

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