Lane Crawford is an internationally renowned luxury department store with over 175 years of success, delivering an exceptional and eclectic product curation with dynamic Asian spirit and values.

The Role 

  • To achieve the seasonal sales and profit targets for the assigned brands and categories
  • To monitor and identify ways to maximize sales and inventory efficiency, measured by the key performance indicators (KPIs)
  • To work on seasonal budget based on brands’ performance and coming strategies
  • To search for new brand acquisitions that will effectively service the beauty customers’ changing needs, and exit brands/ evolve the portfolio, as necessary
  • To negotiate with vendors in a firm, but fair, manner to secure trade terms, performance, and exclusive programs to optimize sales and profit
  • To be proactive in understanding the competition and take actions to minimize any loss of Lane Crawford market share
  • To ensure sales staff are fully trained on product knowledge and therefore equipped to sell the brands pertaining to the assigned categories
  • To work with vendors on brand collaborations to drive business unit differentiation versus competition
  • To analyze and evaluate the results for all marketing activities and prepare reports as required, including proposals, post mortems, customer analysis, and key learnings
  • To work with the assigned vendors to formulate a yearly calendar and strategic plan to grow the business and drive exciting, exclusive programs
  • To work with the Content, Brand Creative, and Store Operations teams to ensure all departments’ needs are met and to foresee/ bridge any gaps in key initiatives
  • To establish new partnerships and identify opportunities for strategic collaborations
  • To work with the department head to develop annual and quarterly key objectives for the department, monitor the progress and take action as necessary to ensure objectives are completed in a timely manner
  • To assist in presenting the business unit direction to senior management team and across departments as necessary
  • To share insights on growth opportunities for the business unit based on market trends, category development, and customer demands
  • To review the in-store and online customer experience and take appropriate action in regard to merchandising, zoning, counter designs, and marketing/communications initiatives
  • To support space planning and its related project management to deliver the best in-store experience for our customers

 

The Ideal Candidate

  • Bachelor's degree in Business, Marketing, or a related field.
  • 5+ years of experience in sales and marketing, particularly in brand management within a retail environment.
  • Proven track record of achieving sales and profit targets, demonstrating strong results-oriented performance.
  • Strong knowledge of customer engagement strategies.
  • Excellent negotiation and vendor management skills to secure beneficial partnerships.
  • Analytical skills to interpret KPIs and conduct market analysis effectively.
  • Strong communication and interpersonal skills , with the ability to build relationships across cross-functional teams.