Lane Crawford is an internationally renowned luxury department store with over 175 years of success, delivering an exceptional and eclectic product curation with dynamic Asian spirit and values.
The Role
- To achieve the seasonal sales and profit targets for the assigned brands and categories
- To monitor and identify ways to maximize sales and inventory efficiency, measured by the key performance indicators (KPIs)
- To work on seasonal budget based on brands’ performance and coming strategies
- To search for new brand acquisitions that will effectively service the beauty customers’ changing needs, and exit brands/ evolve the portfolio, as necessary
- To negotiate with vendors in a firm, but fair, manner to secure trade terms, performance, and exclusive programs to optimize sales and profit
- To be proactive in understanding the competition and take actions to minimize any loss of Lane Crawford market share
- To ensure sales staff are fully trained on product knowledge and therefore equipped to sell the brands pertaining to the assigned categories
- To work with vendors on brand collaborations to drive business unit differentiation versus competition
- To analyze and evaluate the results for all marketing activities and prepare reports as required, including proposals, post mortems, customer analysis, and key learnings
- To work with the assigned vendors to formulate a yearly calendar and strategic plan to grow the business and drive exciting, exclusive programs
- To work with the Content, Brand Creative, and Store Operations teams to ensure all departments’ needs are met and to foresee/ bridge any gaps in key initiatives
- To establish new partnerships and identify opportunities for strategic collaborations
- To work with the department head to develop annual and quarterly key objectives for the department, monitor the progress and take action as necessary to ensure objectives are completed in a timely manner
- To assist in presenting the business unit direction to senior management team and across departments as necessary
- To share insights on growth opportunities for the business unit based on market trends, category development, and customer demands
- To review the in-store and online customer experience and take appropriate action in regard to merchandising, zoning, counter designs, and marketing/communications initiatives
- To support space planning and its related project management to deliver the best in-store experience for our customers
The Ideal Candidate
- Bachelor's degree in Business, Marketing, or a related field.
- 5+ years of experience in sales and marketing, particularly in brand management within a retail environment.
- Proven track record of achieving sales and profit targets, demonstrating strong results-oriented performance.
- Strong knowledge of customer engagement strategies.
- Excellent negotiation and vendor management skills to secure beneficial partnerships.
- Analytical skills to interpret KPIs and conduct market analysis effectively.
- Strong communication and interpersonal skills , with the ability to build relationships across cross-functional teams.